Enrollment & marketing, led by the people who've actually done the job.
OptEd partners with colleges and universities to grow enrollment and sharpen their marketing — with senior operators who've run the departments they advise. No junior account teams. No platform lock-in.
led by our founder
What's holding your enrollment back?
Tell us the challenge and we'll point you to the right place — and the fastest way to start a conversation.
Applications are flat
Inquiries and apps aren't growing fast enough to hit your class goals.
See enrollment strategy →Yield is slipping
You're getting admits but losing them before deposit. The funnel leaks at the bottom.
See funnel optimization →The brand feels tired
Your marketing doesn't reflect who you are or stand out in a crowded market.
See creative & marketing →The team is stretched
You need senior horsepower, interim leadership, or training to level up your people.
See leadership consulting →One connected system — mapped to your enrollment funnel.
Most institutions run enrollment with parts that were never designed to work together. OptEd's eight service lines fit across the full journey, so every stage reinforces the next.
Get found & noticed
- Creative Solutions & branding
- Digital Marketing & SEO
- Content Production
Turn interest into action
- Website Development
- Email Marketing & automation
- Landing pages & microsites
Win the class
- Enrollment Strategy & SEP
- Financial Aid Optimization
- Campus Visit experience
Build lasting capacity
- Leadership Consulting & coaching
- Sales Training
- Interim / fractional leadership
Operators, not vendors.
OptEd was founded by Roy H. Rowland IV, MBA, PhD — who spent 24 years in enrollment management and, as VP for Enrollment & Marketing at Southeastern University, helped grow enrollment 253%. The senior people who've sat in your chair are the ones who do the work.
Senior practitioners do the work
You partner with people who've run enrollment and marketing departments — not a junior account team learning on your budget.
Platform-agnostic by design
We optimize the Slate, CRM, and tools you already own. We're here to make your stack work — not to sell you ours.
Right-sized & contextual
Strategy built for your institution's mission and market — the senior attention the big firms reserve for their largest accounts.
Real institutions. Measurable results.
We build integrated campaigns that stand out in a competitive market and produce high-performing results. A few recent partnerships:
Florida Polytechnic University
Dynamic digital marketing and creative drove significant increases in inquiries, applications, and overall enrollment for the STEM leader.
Southeastern University
Record-breaking enrollment growth powered by award-winning campaigns and comprehensive enrollment strategy.
Columbia International University
A suite of strategic marketing solutions that revolutionized enrollment processes and elevated the brand presence.
Start with a free enrollment & website audit.
Not ready for a full engagement? Get a senior set of eyes on your funnel and digital presence — a concrete, no-obligation first look at where the opportunities are.
What you'll get
- A review of your enrollment funnel and where it leaks
- A usability & messaging read on your website
- Two to three prioritized, actionable recommendations
- A 30-minute call to walk through the findings
Let's optimize your enrollment.
A 30-minute discovery call to explore your goals and the obstacles in the way. You'll leave with insight whether or not we ever work together.