Establish Clear Enrollment Goals
VP of Enrollment + CFO + Athletics
Recommended
In the absence of clear, shared enrollment goals, it is difficult to build strategy or accountability around the work. To date, the teams have been operating under a "work as hard as you can, get as many students as possible" framework, which leaves Enrollment, Marketing, Financial Aid, and Athletics with ambiguity around the overall enrollment target.
- Discussion around the necessary data needed to create such goals, what exists in Slate, and who may need to be part of the plan moving forward.
- Define goals by stage (inquiry, app, admit, deposit, enrolled) and by delivery before the next cycle begins
- Cascade goals down to individual counselor and program levels
- Align budget-goal timing with the enrollment cycle, enrollment goals should be set before the new enrollment cycle begins
- Build goals that are strategic, resourced, and data informed
A Specific Gap · Student Athlete Goals
Student athletes make up roughly 50% of the incoming class, but Enrollment Leadership does not have a clear understanding of the goals or expectations for that population. Without those numbers in the enrollment conversation, the strategy is missing half of its foundation.
Key consideration for Cabinet: As targets are determined for new incoming student athletes, how is that communicated to Enrollment & Marketing and how can these teams align on expectations and benchmarks?
Build a spirit of collaboration between Athletics, Financial Aid, Enrollment, and Marketing, regardless of the org chart. A recurring monthly or biweekly leadership meeting (especially during key points in the cycle) could create the cadence needed to make progress.