CASE STUDY
Florida Polytechnic University
Explore how OptEd partnered with Florida Polytechnic University to transform enrollment performance through new strategies and creative solutions.
By developing digital marketing initiatives with dynamic and engaging content, Florida Poly saw significant increase in inquiries, applications, and overall enrollment growth, further strengthening its position as a leader in STEM education.
- Enrollment Strategy
- Digital Marketing
- Web Development
- Targeted Landing Pages
- Content Production
- Email Communication
Enrollment Strategy
To support Florida Polytechnic University’s enrollment growth goals, OptEd provided in-depth enrollment strategy consulting designed to align with the university’s objective to grow enrollment by 10%. The consulting focused on all critical areas, including recruitment strategies, leveraging financial aid, campus visits and events, and the development of a comprehensive Strategic Enrollment Plan (SEP).
This collaborative approach equipped university leadership with clear, data-informed direction and actionable steps to drive sustainable enrollment growth.
Digital Marketing
To strengthen Florida Polytechnic University’s digital marketing strategy, OptEd enhanced its approach with a content-driven framework designed to increase conversions and enrollment. We leveraged targeted creative campaigns to connect with prospective students. Through strategic deployment of Meta and Google Ads, we reached high-intent audiences with tailored messaging while utilizing our robust digital backend analytics to track performance in real time.
These insights enabled continuous optimization and the creation of new audience segments based on engagement behavior. Together, these efforts elevated engagement, drove qualified applications, and delivered personalized experiences that supported Florida Poly’s enrollment goals with measurable impact.
Website Development
+ Targeted Landing Pages
Designed to create engagement and drive conversions, OptEd developed a high-impact microsite experience for Florida Polytechnic University. This streamlined digital hub strategically was strategically developed for prospective students to provide a user-friendly journey with clear calls to action, interactive content, and compelling visuals.
OptEd developed the microsite to serve as a targeted landing point for digital ad campaigns, ensuring every interaction is optimized to guide students from interest to enrollment. This cohesive approach enhances Florida Poly’s digital outreach, making it easier for students to take the next step in their college journey.
OptEd is partnering with Florida Poly for a full-scale redevelopment of its primary website to launch Fall 2025.
Content Production
Winning Best in Show at the Advertising Federation Awards, our creative content production isn’t just a passion, it’s essential for compelling visual storytelling and vital to a university’s brand and marketing strategies. OptEd’s vision for each production transcends the typical 30/60/90 second spot. We create versatile content that can be leveraged across all media channels to enhance advertising campaigns and lead generation efforts.
Partner with OptEd to bring your university’s story to life and drive meaningful engagement.
Email Communication
OptEd crafted a strategic email communication flow and dynamic design templates to engage prospective students, nurture applications, and drive conversions. Our approach combined personalized messaging, targeted segmentation, and visually compelling layouts to enhance engagement at every stage of the enrollment journey.
This optimized email strategy strengthened Florida Poly’s outreach, ensuring consistent communication that maximized applicant engagement and enrollment success.
