CASE STUDY
Southeastern University
Discover how Southeastern University achieved remarkable enrollment growth through our team’s dedicated efforts and the comprehensive strategies spearheaded by our CEO.
Each year, SEU implemented an integrated marketing strategy focused on brand, content, creative, collateral, web development, user experience, and both organic and digital marketing. This encompassing approach not only enhanced the university’s visibility but also significantly boosted student enrollment.
- Enrollment Strategy
- Brand Experience
- Creative
- Content
- Web Development
- Marketing
Website Development
A new digital experience was developed for Southeastern University to elevate its national brand and support the institution’s record-breaking enrollment.
The custom-developed website included a reimagined architecture for easier navigation and access, immersive visual designs for a more visually-appealing journey, and redesigned content to enhance user engagement. The project also introduced a stronger mobile responsive strategy to better engage prospective students and increase the performance of SEU’s enrollment funnel.
Print Collateral
The OptEd team introduced a unique strategy of producing creative print collateral for SEU each year with custom designs across three flagship pieces — a view book, search booklet, and financial aid booklet. The photography, layout, and copy of all three pieces were meticulously crafted each year to produce a fresh and integrated print campaign to support the university’s recruiting and enrollment efforts.
The view book would captivate prospective students with visually stunning layouts and compelling content that showcased the unique value of the university’s campus experience. The search booklet targeted potential enrollees by sparking interest with essential information and a creative snapshot of SEU. The financial aid booklet offered accessible details about tuition, scholarships, and grants to provide options, ease concerns, and promote informed decisions.
OptEd ensures every print piece is designed to engage its target audience and creatively reinforce the institution’s brand presence with custom solutions.
View Book
Search Booklet
Content Production
Winning Best in Show at the Advertising Federation Awards, our creative content production isn’t just a passion, it’s essential for compelling visual storytelling and vital to a university’s brand and marketing strategies. OptEd’s vision for each production transcends the typical 30/60/90 second spot. We create versatile content that can be leveraged across all media channels to enhance advertising campaigns and lead generation efforts.
Partner with OptEd to bring your university’s story to life and drive meaningful engagement.
Microsite Experience
Designed to captivate traditional on-campus college students, OptEd developed a microsite experience to offer an interactive and visually stunning tour of SEU’s distinctive experiences. Unlike the slow and clunky virtual tours typically offered by colleges, this digital journey provides a “choose your own adventure” experience. Prospective students can interact with the content, explore their interests, and discover how SEU could be the right fit for them.
