We build digital campaigns around your enrollment goals, using your data, market insights, targeted media, platform-native creative and continuous optimization to move prospective students from awareness to enrollment. As an OptEd partner, you get real time access and visibility into how each ad is performing across platforms within your own OptEd Hub dashboard.
We start with the students you need to enroll, identify the right target audience, then define the geography, budget, timing, and channel mix needed to reach them.
First-party data, prospect audiences, geographic targeting, retargeting and lookalike modeling help connect your programs with students most likely to take the next step.
We connect media performance to inquiry and application outcomes and, when institutional data allows, enrollment and cost per enrolled student.
Every campaign starts with the enrollment goal. We evaluate program priorities, enrollment targets, historical funnel performance, geography, timing and available budget to build a media strategy aligned with the institution’s enrollment calendar.
Your data tells us who has engaged, applied and enrolled before. We combine those insights with geographic, market and platform data to build audiences around the students you need to reach next.
We determine the right mix of paid search, social and digital channels based on audience behavior, campaign objectives and enrollment goals. Budget is continually evaluated and shifted toward the channels and campaigns producing meaningful results.
Effective campaigns need more than an attractive ad. We develop creative and messaging for specific audiences, programs, funnel stages and placements, then test variations to identify what drives action.
Campaign performance depends on what happens after the click. We design focused landing pages and microsites around specific audiences, programs, and enrollment goals, creating a clear path from interest to action.
The experience after the click matters just as much as the ad. We connect campaigns to conversion paths designed to move prospective students toward the next step while building the tracking needed to understand campaign performance.
A campaign report that stops at the click is missing the half that decides your budget. We continuously evaluate performance against enrollment goals and use the data to improve audiences, creative, messaging, channels and budget allocation.
Digital marketing should do more than generate clicks. Let’s talk about your enrollment goals, current funnel and digital strategy, and where smarter targeting, creativity and optimization can help move prospective students toward enrollment.
We start with what you need to accomplish, build the strategy around the students you need to reach, and continuously optimize based on what the data tells us.
We start with your enrollment goals, program priorities, audiences, geography, budget and enrollment calendar.
We develop the audience strategy, channel mix, creative, messaging and conversion paths needed to support those goals.
Campaigns go live with tracking in place to measure performance from engagement through inquiry and application.
We continuously evaluate audiences, creative, channels and conversion performance, shifting strategy and budget toward what is driving results.
There is no one-size-fits-all platform mix. We recommend channels based on your enrollment goals, programs, audiences, geography, budget and historical performance. Strategies may include Google Search, Meta and other paid digital channels where they make sense.
Yes. We can manage campaign setup, launch, monitoring and optimization within your institution’s advertising accounts, helping you maintain ownership of your data, audiences and campaign history.
It depends on the campaign objective, audience, program and enrollment cycle. We begin monitoring performance as soon as campaigns launch, but meaningful optimization comes from evaluating trends over time rather than reacting to a few days of data.
Yes. First-party audiences can be an important part of the strategy. We can use inquiry, applicant and other eligible prospect data for retargeting and audience modeling, while tailoring messaging to where prospective students are in the enrollment journey.
Your institution retains the final creative assets developed for your campaigns. We build them to align with your brand and the formats required across your digital platforms.
We’d love to meet you. A 30-minute discovery call is enough to learn more and see if this is the right work at the right time.
Digital campaigns built around enrollment, not just clicks.
Enrollment goals and program priorities determine the strategy. Audience and channel mix determine who sees your campaigns and where. Creative and messaging give prospective students a reason to engage. Conversion tracking and ongoing optimization show what is working and where your budget should go next.